CONCEPT 1: The popchips pogo movement

A new look at an old favorite. No, we’re not talking about popchips, but rather a unique, fun and healthier activity that’s poised for a huge comeback. That’s right, we’re talking pogo, people. But this isn’t your dad’s popstick, this is a whole new game. 6ft airs. Popping over cars. Tandem tricks. Check it...

And if that video doesn’t get you pumped, this will… there are no brands in the pogo game. You have the unique opportunity to completely own an activity that not only appeals to young and hip influencers, but also gatekeeper moms and their shorties. And this is how you can own it…


The Ride

Calling it a ride is an understatement. When it’s not cruising down the road as a mobile billboard, it transforms into a one-of-a-kind sampling, self-contained pogo park that makes them stop, stare and pop.

The Experience
Our crew of Pogo Poppers, an MC, and ambassadors kick start the show. Bass beats in the background blare from the ride. A crowd gathers. Brand ambassadors engage them. Little Timmy asks if he can join in. Of course he can. That’s why we’ve got additional branded pogo sticks available. He can even become an honorary member of the team and learn some tricks while mommy tries a healthier snack that he’s sure to love. And we he’s done, we’ll give him a popchips pogometer to take home so he can see how many times he can pop.

The Online Connection
After little Timmy or hipster Billy falls in love with the pop and the pogo, they can go online to your website to find instructional videos, upload their own videos and pogometer readings, and learn how Popchips has become the official sponsor of the pogo. We’ll even team up with the hottest pogo maker in the game, Flybar, to make branded pogos available through the site.

The Big Pop
But if you guys want to truly become pop stars, go big with a giant PR explosion that will get everyone talking. Start off the tour with a bang and create a flash-mob experience like no other… A thousand person Pogo Parade across the Brooklyn Bridge in NYC. Now that’s how you start a tour.