CONCEPT 2: Snack Around the Clock -- The P.O.S. (Point of Snack) Munchie Mobile

10 o’clock. 3 o’clock. 6 o’clock. 8 o’clock. Midnight. Anytime is snack time. And when you need your fix, The Munchie Mobile is there. It doesn’t matter if it’s a corporate park, city park or a kiddie park; we’re dropping bags in mouths… and looking pretty cool while doing it.

The Ride
Snack shacks never looked like this before. Part chip cart, part snacker haven, this little wonder can tackle the busy streets as well as the tight terrain (beaches, campuses, sporting events, etc). Not only can you load this little sucker up with product, it’s also environmentally friendly.


The Experience

And when we’re not going to them with the MM, we’ll make them come to us with a destination snack experience. Call it home base or the mothership for the MM. It’s a snackers’ oasis. This pop-up snackers’ lounge is the perfect place to get away and get your snack on. We’re thinking retro arcade games, an evolution of snack display, and the snackers’ credo messaging throughout the inside. On the outside, we’ll change the game of bag toss to bag-to-mouth toss games. It’s perfect for schools, outside of stores, little league games on the weekends and late night bar haunts.

The Online Connection
Even the best snackers could use a little reminder now and then. That’s why we’ll develop a desktop Snacktime Widget. Shaped like a mouth, this little alarm clocks goes off every few hours to remind the lucky user it’s snack time!

The Big Pop
To really blow out the POS concept, let’s converge on the crowds where the POS is most relevant. Why not take over movie theatres and replace their popcorn machines with complimentary popchips? Let’s give the crowd at PNC Park (or whatever it’s called this week) a round of popchips with the first popup of the game. Let’s turn NYC commuter trains into popcars. Let’s fish where the fish are and put a lot of bags in a lot of mouths.