Unlike anything else...

... that's popchips.

You're the brand innovators. You're the leaders of the snack pack. You're unlike anything else on the market, and your 2009 sampling program should reflect that.

When we spoke last, we heard you wanted two things: 1) bags in mouths and 2) a unique popchips experience to help build a ground swell in 2009.

And that's what we're going to give you.

Sure, we could have played it safe and hooked up a Wii or some cheezy dancing heads game to your current Honda Element fleet and called it a day, but that's not popchips. That's not unique. That’s not us. We're betting you guys don't play it safe, because chances are, if Keith Belling played it safe, we wouldn't be having this conversation.

We don't play it safe either. Our concepts are completely unique, designed specifically for popchips. And just like popchips, no one will ever confuse these concepts with being ordinary.

So here they are. They are not final concepts. They are merely ideas for us to build on together. They represent our thinking, creativity and our passion for your product. We hope you enjoy them... or at least one... or at least one aspect of one.

Now, let's get pop'in!