See me in NYC

New Yorkers have seen it all. We just watched a video of an elf beating up Santa in Manhattan. No one on the streets even gave them a second look. (BTW: The elf won.) That's New York in a nutshell.

Cutting through the clutter in one of the most cluttered cities in the world is tough, but it's not impossible. Here are a few ideas that did.

Banksy's Pet Store and Grill




Ray-ban Flash-mob



Ray-ban has almost proven that mobile marketing can be so much more than stupid little banner ads pushed to your phone. The sunglass company staged a fake flash-mob to stare at their newly commissioned billboard artwork and attracted a lot of attention: [via UTalkMarketing]


NYC Waterfalls

"The New York City Waterfalls" is a public art project of four man-made waterfalls rising from New York Harbor, some as high as the Statue of Liberty. Organized by the nonprofit Public Art Fund and the city of New York, it is being billed as the city's biggest such project since "The Gates," the $20 million effort by the artists Christo and Jeanne-Claude in 2005.