Ideas should be like chips. Never baked. Never fried.

Have you ever gotten a deck from an agency and wondered, "What were they thinking?" If you haven't yet, trust us, you will. That's because most proposals are static .ppt that don't allow for any real discussion or insight into the final product. That's lame. Really lame. A client-agency partnership is just that... a partnership. We believe the best ideas come from true collaboration. And that means working with our clients as early in the process as possible. If we're expected to work together for 27 weeks, we need know if we can work together for 27 hours first. So that's what this blog is all about. Let's get to know each other a little. Not only will we be presenting our final ideas here, we'll also be posting our inspirations along the way. Maybe some amusing anecdotes, too. But the best part is that we can make it two-way. You guys can add your comments to the bottom of any post. Make suggestions. Tell us we suck. Tell us we rock. We don't care. We just want to collaborate and create a unique experience that's going to blow up your brand next year. Let's do something new. Unique. Special.