We love brainstorming. We hope you do, too. But before we jump right in, it's good to have a few rules. Here are some general ones we like to follow:
Stretch your mental muscles.
Warm up. Take five and think about something completely different.
Sharpen the focus.
Start with a well-honed statement of the problem at hand. Edgy is better than fuzzy. The best topic statements focus outward on a specific customer need or service.
Number ideas.
It’s not counterintuitive. Numbered lists create goals to motivate participants. Try it.
Build and jump.
Nurture the conversation in its early stages, step out of the way as the ideas start to flow, and then jump in again when energy starts to peter out.
Get physical.
Cut it. Punch it. Build it. Bring it.
Make the space remember.
Write everywhere but don’t stop the flow to write.
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