Let’s make one. Let’s make a vehicle so unique it will stop people in the streets and have them staring in disbelief. Let’s make a vehicle that speaks to a chip so special, it could only be made by magic. Let’s give young and old alike a sight, sound and taste explosion unlike anything else. Let’s give them the Wiz, Bang and Pop!
The Ride
Think Weinermobile meets Willy Wonka meets Ghostbusters’ car meets the Music Machine. Conveyor belts. Tubing. A popping bubble. Whistles. You would hardly even know a delivery truck lies beneath. Pure Fun. Pure Pop.
The Experience
When the whistle blows, the magic starts. Don’t be scared, Jimmy. Come up and push this button. Gears rotate. Air blows. He’s making popchips now. He follows the process carefully, watching every mechanism move. Then he gets ready for the big moment. Steam shoots and then it happens. POP! Bags of popchips are ejected into the air for him to catch. Jimmy smiles in disbelief. It’s hard to believe Jimmy is actually Jim, a Wall Street stockbroker. Because at this moment, he’s been completely transformed by the magic of the Wiz, Bang, Popmobile. And he’s not going home empty handed or with an empty stomach. He’ll get his choice of branded instruments, like a slide-whistle or popmaker.
The Online Connection
Wiz, Bang, Pop! the video game will allow anyone with a keyboard to captain the vessel. Users will navigate the cruiser through busy streets with the goal of shooting bags of chips into giant moving, mouth targets.
The Big Pop
Big ideas require big executions, and we’re not going to lie to you, this one is big. Let’s put your brand on the biggest stage in the world, the Great White Way. Let’s rent a Broadway theatre space for a week and put on a show. Pop! A sight, sound, and taste explosion.
It’s the blue man group meets Stomp. It’s the Wiz, Bang, Popmobile onstage, live. Tickets are given gratis at TKTS outlets and each night 2,500 individuals are blown away by the latest Broadway hit… all while sampling your chips.
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