Mindmeld

What's up, poppers! Really looking forward to our little session today. To start it off, we thought it might be a good idea to define the problem first and then go into different categories of how we can solve that problem.

Here's how we see it.

The problem
popchips is looking to garner mondo publicity to coincide with the roll-out of their brand in NYC during Q1. In a city known for big stunts, what are some creative ways to deliver the popchips brand messaging while gaining local and national media attention? Can this be done by leveraging the pogo poppers concept?

Areas to explore

One-off events
PR stunts
Special events
Create partnerships/tie-ins with retailers
Cause marketing
Groundswell



We're sure we'll dive into some other areas as well, but these are some brain appetizers to get us started. Talk to you soon.