The Ride
Maybe at first glance it looks like your average delivery truck, but that’s before you walk next to it. The Popmobile features two large interactive screens that are motion activated.
The Experience
This is the really cool part. The screens are giant electronic canvases. Every move of an arm or jump in the air creates a paint stroke on-screen. To further enhance the pop painting experience, you can select one of five different colors (corresponding with each popchips' flavor) and add different pop effects to create your very own Warhol. Another option would be to use a green screen and have consumers’ own images inserted into pre-existing pop art template images.
The Online Connection
Once they're done poppin’, consumers will be given a code that they can enter on Popchips.com to download their masterpiece. We’ll even have an online art gallery and let people vote on their favorite pieces. And don’t worry if you didn’t make it to Popmobile, you can still create a pop print with an online version of the application. This handy app will even allow you to Pop your Facebook friends’ profile pics… “You got popped!”
The Big Pop
Let’s make a splash with a real exhibit. Think MOMA meets pop-up art gallery. We can rent a space and invite some celebs and critics to our “pop” exhibit’s opening. We could even have a traveling exhibit and hold grassroots art contests in select markets.
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